This is an internal brief borne out of the need to organise our own clutter, such as charging cables, earphones, adaptors and so on.
Rather than be too prescriptive we wanted a simple product that would allow the user to be flexible with what they want to organise.
There are many pouches and pockets on the market, however our clover product is a simple slab with a grid of specially designed (clover shaped) holes which allow the user to attach rubber bands in any layout they prefer. This means it can accommodate all manner of shapes and sizes of items, laying them out clearly on the gird. One glance at the Clover and you know if you're missing something!