T&FG Rebrand
Brief
Timex SL was approaching it's 50 year anniversary and as such they were keen to update their identity and branding to a more modern look and feel, and well as allow it to consolidate a number of companies into one space.
Approach
We spent a lot of time trying to get under the skin of a company that was both meticulous and thorough in their manufacturing, but also have a creative flare that is more free to explore and innovate.
Outcome
The outcome is a 'window into the world of T&FG' where the rectilinear threads portray the serious side of the business, and the more organic threads the creative spark.
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