Pepper Life Branding

Brief

Red Dot Tours, which sits within The Fabulous Getaway group of companies, asked us if we could help us create an entirely new brand for a company they were setting up to cater to discerning tourists looking for some fun during their holiday in Sri Lanka.

Approach

We needed to come up with a brand name that would differentiate itself in the highly competitive tourism market, have an immediate sense of trust and be approachable by all.

Outcome

The name 'Pepper' was literally an in-the-shower spark of inspiration! Pepper is an endemic spice of Sri Lanka, and is used to season and spice up nearly all meals. We thought this applies perfectly to the notion of 'spicing up' a holiday to Sri Lanka by adding some 'seasoning' in the form of activities outside of the normal range such as would be available through this new company.

If you're looking for some fun activities, check out https://www.pepper.life/